The Plummet of Facebook’s Organic Reach
March 27, 2014 7:37 pmIt’s no secret of the digital marketing world that social media is the best, free, way to advertise your business. However, social media companies like Twitter, Facebook, Instagram, and Pinterest aren’t fans of being used for free. Facebook for example has been docking organic reach every few weeks since the new year started.
What does that mean? Well, in December a page with 1,300 fans might have had an organic reach of 300, without advertising, comments, likes or shares. If the same page with 1,300 fans posted today it would be lucky to receive an organic reach of 150, even if it was commented on twice, liked by 10 people, and shared twice. For a small business who is just starting out with only a couple hundred fans it would be lucky to have more than 30 people even see their post!
It would appear that Facebook is moving towards Organic Reach 0. How can your business still utilize Facebook for digital marketing? Here are some tips to increase your organic reach:
1. Post when your fans are online
Did you know Facebook let’s you see when they are? Any page can view when their fans are online by looking in their insights.
2. Post frequently
As long as you have quality content to post, you can post as many as 4 or 5 times per day to reach the largest amount of fans.
3. You can recycle old content
Just make sure it has a new spin on it. As long as the content is still valid your fan base will be interested. Schedule it at a different time to reach a different target audience.
4. Create engaging content
This doesn’t just include the “comment if” “like if” or “share if” variety of content. Engage your audience by create a social environment in your posts.
5. Don’t just post about your own business
Share important content from your market. Your fans won’t be interested in you constantly selling to them.
6. Share Facebook content
Instead of uploading a video to YouTube and then sharing it on Facebook, upload it to Facebook instead. Facebook wants you to spend more time on Facebook, so if your content is from Facebook they’re more likely to push the reach on it.
7. Pay for it
The entire point of Organic Reach going down is to push business pages to pay for advertising. The truth is any business should be able to pay for at least some advertising. Even if you only budget $1 a day the impact will be huge.
Organic Reach may be going down, but your business can keep pushing to get it’s content out with some of these tricks.
Still unsure about how to use or set-up your Facebook Business Page? Contact us to get started with a Social Media Bootcamp on www.thisisturbine.com/contact-us
Categorised in: Digital, Marketing, Social, Turbine, Web
